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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

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HOW TO SUCCEED AS A MARKETING LEADER IN TODAYS GLOBAL, DIGITAL WORLD. what makes an effective and successful marketing leader? the authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 bu...

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