Brand Theories - - Perspectives on brands and branding (häftad)

Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners. Format Häftad Omfång 304 sidor Språk Svenska Förlag Studentlitteratur AB Utgivningsdatum 2017-05-15 Medverkande Veronika Tarnovskaya Medverkande Jon Bertilsson Medverkande Jon Bertilsson Medverkande Johan Anselmsson Medverkande Galina Biedenbach Medverkande Niklas Bondesson Medverkande Cecilia Cassinger Medverkande Sean Duffy Medverkande Karin M. Ekström Medverkande Marcus Gianneschi Medverkande Clara Gustafsson Medverkande Gry Høngsmark Knudsen Medverkande Marcus Klasson Medverkande Christian Koch Medverkande Peter Svensson Medverkande Sofia Ulver ISBN 9789144116242